Business/Entrepreneurship eLearning


Social media is powerful as it is influential and if your business has not yet joined in, your business could be missing a lot of opportunities. Data by HubSpot shows that 92% of marketers agree that it has generated exposure for their business with a majority reporting increased traffic, search engine rankings, and sales.

With the rise of social media, starting a business has never been easier. All you have to do is think up a business name and open a new account on the platform you are most familiar with and voila! and you are a small business owner.

But is that all there is to choosing an online home for your business? Apparently not!

More than half of marketers also admitted using social networking sites to develop a loyal following while reducing (traditional) marketing expenses. To build a loyal following that will translate to sales your business must be on the right platform.

Now, let’s run through some important tips for choosing a social media platform for your business.

Identify your target audience.

Identifying your target audience is a key to business success on social media. When you define your ideal customer profile it helps with tailoring your social media marketing strategies to reach your target audience.

You don’t want to expend advertising funds on LinkedIn when you should have put that same energy on Instagram or Twitter to get better resources; since your target audience are young and vibrant.

You don’t have to be everywhere

A lot of businesses feel the need for their business to be on every social media but the contrary, it’s more important to have a focus. If your business has the resource to be on many platforms by all means go for it. but is more effective to focus on the platform(s) used by your target audience.

If your target audience are professionals you are more likely to find them on LinkedIn, if your business has to do with visuals, Instagram will most likely be a platform to concentrate on and this is very relative.

Another important point to note is that when you focus on one social media platform and grow its engagement, the brand reputation will most likely spill over to other platforms and influence its growth easily.

Define your social media objective/goals

So, you have chosen the ideal platform(s) that’s a great fit for your business, and then what?

This is why there has to be a clear goal(s) in mind besides visibility for the brand. Other goals could be to improving customer service and building customer loyalty; creating a channel for customer feedback; updating your customers on new products, services; or deals, increasing traffic to your website; conduct informal market research; creating a sales funnel; and so on.

What’s important is that the goal has to be clear and overall that your business goals are in are in alignment with your business or sales goals.

There you have it! three important tips for choosing a social media platform for your business.

Which social media platform is your business most active on?